Minimum Requirements:

• 5+ years’ experience as a digital marketing strategist or digital marketing manager.
• Strong Business knowledge.

Advantageous:

• Degree in advertising, digital marketing, marketing, communication or equivalent.
• Understanding of software development process and content management systems.

Key Responsibilities:

• Evaluate and implement improvements on digital strategy.
• Research the latest digital tools and interactive trends.
• Optimize SEO.
• Create integrated and cost-effective digital strategies.
• Drive value for the organization.
• Analyse and report on digital campaigns.
• Analyse customer and user data.
• Engage with SBUs across the business and management.
• Map out how digital assets will be optimized for business results.
• Define and action digital events.

Strategic Planning & Implementation:

• Create and implement integrated and cost-effective digital strategies across all digital platforms that meet the marketing needs of the business.
• Work with the various digital Teams to evaluate current strategies and implement improvements.
• Ensure you are well versed with the latest digital tools and trends and share this knowledge with the broader marketing Team.
• Adopt digital marketing best practices and map out how digital assets will be optimised to drive the best business outcomes across the business.
• Engage and collaborate with various Teams across the business to ensure strategies and implementation plans are integrated and deliver results.
• Continuously review and optimise digital strategies.
• Create, manage and report on budgets and return on investment.

Technical Skills and Experience:

• Hands on experience, and a detailed understanding of digital channels including, but not limited to social media, paid and unpaid media, affiliate marketing, SEO, content generation and optimisation.
• Regularly audit all digital platforms, analyse traffic and conceptualise improvements.
• Ensure the Team is kept updated with any changes to policies and regulations across digital channels.

Analytics & Reporting:

• Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research, forecasts, competitive analysis, campaign results, and customer trends & insights in order to translate results into actionable insights for marketing team and the business.
• Provide recommendations and create or adapt plans to improve performance.
• Weekly, monthly, quarterly and annual reporting.
• Ongoing review of data and results to provide insights and optimise strategies and plans.

People:

• Excellent communication and interpersonal skills with the ability to collaborate with cross-functional teams and third parties.
• Build long term relationships with a wide variety of internal and external stakeholders.
• Excellent project management, organizational and time management skills.
• Work closely with other marketing and business managers to optimise workflows, review pipeline, resolve challenges, and present solutions.
• Provide ongoing training and mentoring to ensure our Teams consistently performs above standard

Business Development:

• Ensure a thorough understanding of our customers and products and be obsessive about how we communicate with our stakeholders.
• Increase lead generation and contribute to consistent growth by effectively targeting new audiences.
• Identify competitors and evaluate their digital strategies and positioning.

Other:

• Other ad hoc duties as may be required from time to time.

Skills:

• Excellent written and communication skills.
• High sense of responsibility towards work and high ethical work standards.
• Ability to produce good quality results timeously and meet deadlines.
• Ability to report and make relevant recommendations.
• Demonstrate strong business and financial acumen.
• Ability to follow process in order to ensure high quality output.
• Effectively apply networking and influencing skills.
• Portray strong market awareness skills.
• Ability to portray insightful and perceptive skills.
• Ability to think strategically.