Hollywoodbets has an exciting opportunity available for a Digital Marketing Strategist to be based at our Team Support Office in Umhlanga, Durban. We are looking for an experienced and results-driven Digital Marketing Strategist that has a passion for digital technologies and experience across all digital marketing channels. The position will be responsible for collaborating with all digital marketing teams to plan, develop and assist in implementing digital marketing strategies and campaigns. This role will be responsible for analysing user experience data, integration of digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring the efficiency and effectiveness of digital channels and reporting on campaign effectiveness. This ideal candidate requires an analytical, innovative and creative thinker that has a thorough understanding of all digital touchpoints and the ability to drive highly effective brand awareness, acquisition and retention campaigns across all digital platforms.

Minimum Requirements:

• 5+ years’ experience as a digital marketing strategist or digital marketing manager.
• Strong Business knowledge.

Advantageous:

• Degree in advertising, digital marketing, marketing, communication or equivalent.
• Understanding of software development process and content management systems.

Key Responsibilities:

• Evaluate and implement improvements on digital strategy.
• Research the latest digital tools and interactive trends.
• Optimize SEO.
• Create integrated and cost-effective digital strategies.
• Drive value for the organization.
• Analyse and report on digital campaigns.
• Analyse customer and user data.
• Engage with SBUs across the business and management.
• Map out how digital assets will be optimized for business results.
• Define and action digital events.

Strategic Planning & Implementation:

• Create and implement integrated and cost-effective digital strategies across all digital platforms that meet the marketing needs of the business.
• Work with the various digital Teams to evaluate current strategies and implement improvements.
• Ensure you are well versed with the latest digital tools and trends and share this knowledge with the broader marketing Team.
• Adopt digital marketing best practices and map out how digital assets will be optimised to drive the best business outcomes across the business.
• Engage and collaborate with various Teams across the business to ensure strategies and implementation plans are integrated and deliver results.
• Continuously review and optimise digital strategies.
• Create, manage and report on budgets and return on investment.

Technical Skills and Experience:

• Hands on experience, and a detailed understanding of digital channels including, but not limited to social media, paid and unpaid media, affiliate marketing, SEO, content generation and optimisation.
• Regularly audit all digital platforms, analyse traffic and conceptualise improvements.
• Ensure the Team is kept updated with any changes to policies and regulations across digital channels.

Analytics & Reporting:

• Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research, forecasts, competitive analysis, campaign results, and customer trends & insights in order to translate results into actionable insights for marketing team and the business.
• Provide recommendations and create or adapt plans to improve performance.
• Weekly, monthly, quarterly and annual reporting.
• Ongoing review of data and results to provide insights and optimise strategies and plans.

People:

• Excellent communication and interpersonal skills with the ability to collaborate with cross-functional teams and third parties.
• Build long term relationships with a wide variety of internal and external stakeholders.
• Excellent project management, organizational and time management skills.
• Work closely with other marketing and business managers to optimise workflows, review pipeline, resolve challenges, and present solutions.
• Provide ongoing training and mentoring to ensure our Teams consistently performs above standard

Business Development:

• Ensure a thorough understanding of our customers and products and be obsessive about how we communicate with our stakeholders.
• Increase lead generation and contribute to consistent growth by effectively targeting new audiences.
• Identify competitors and evaluate their digital strategies and positioning.

Other:

• Other ad hoc duties as may be required from time to time.

Skills:

• Excellent written and communication skills.
• High sense of responsibility towards work and high ethical work standards.
• Ability to produce good quality results timeously and meet deadlines.
• Ability to report and make relevant recommendations.
• Demonstrate strong business and financial acumen.
• Ability to follow process in order to ensure high quality output.
• Effectively apply networking and influencing skills.
• Portray strong market awareness skills.
• Ability to portray insightful and perceptive skills.
• Ability to think strategically.